Monday, November 06, 2006

Microsoft Zune

iPod Owners Willing To Switch To Microsoft Zune

Many prospective buyers of digital music players, including those who currently use Apple's iPod, would be likely to choose Microsoft's upcoming Zune player, a market research firm said Wednesday.

A survey of 1,725 U.S. teenagers and adults found that of those who planned to buy a digital music player in the next 12 months, 58% who owned iPods and 59% who owned some other brand were either "somewhat likely" or "extremely likely" to choose a Zune, ABI Research said.

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