Time Warner Inc.'s AOL division will introduce a paid search service on Monday backed by Google Inc.'s technology to help advertisers better target AOL users.
AOL Search Marketplace is part of a December 2005 agreement with Google in which the Web search leader purchased a $1 billion stake in AOL, the online division of the world's largest media company.
As part of the deal, sponsored links from Google's AdWords technology appeared on AOL Search pages. AOL Search Marketplace, a customized version of AdWords, now lets advertisers reach AOL Search customers more effectively, AOL said.
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